In an extensive reader survey, MAC, in conjunction with Auto Motor und Sport magazine, tried to find the perfect jeans for drivers. Some 1,000 readers helped develop the Ultimate Driver Pants. They submitted suggestions, identified detailed properties and listed special features of the pants which are supposed to be more than perfect co-pilots. For the fine-tuning of the Ultimate Driver Pants, MAC’s menswear design team brought Markus Winkelhock und Alois Ruf on board, two absolute automotive industry experts.