CIRCULAR NETTLE BY MAC JEANS
The first closed-loop MAC denim made of 80% nettle and 20% recycled (post-consumer) cotton. Introduction of a return system to recycle old jeans as part of the loop.
THERE ARE THREE GOOD REASONS WHY WE MAKE OUR JEANS USING NETTLE FIBRES: NETTLES ARE CULTIVATED WITHOUT ANY PESTICIDES OR CHEMICALS, THEY DO NOT NEED ANY ADDITIONAL WATER AND THEY CAN GROW PRACTICALLY ANYWHERE, WHICH SIGNIFICANTLY REDUCES TRANSPORT ROUTES.
NETTLES HAVE NOT BEEN USED IN FABRIC PRODUCTION FOR CENTURIES. THIS IS WHY WE AT MAC ARE PARTICULARLY PROUD TO HAVE DEVELOPED IT NOW.
OUR JEANS ARE SUSTAINABLE IN ALL OTHER ASPECTS, TOO – THE BUTTONS CAN BE REMOVED, OUR LABEL IS MADE FROM APPLE POMACE AND OUR RIVETS ARE EMBROIDERED.
WE WANT TO KEEP OUR JEANS IN THE CLOSED LOOP AND DON'T WANT TO SEE THEM SIMPLY THROWN AWAY. OUR CIRCULAR NETTLE JEANS CAN BE RETURNED TO MAC IN EXCHANGE FOR A DISCOUNT VOUCHER, AND WE WILL REINTEGRATE THEM BACK INTO THE LOOP.