Privacy Policy

Privacy Policy – General Section


Our aim is to protect your privacy


We appreciate your interest in our company and our products and services and would like you to feel safe visiting our website, especially when it comes to the protection of your personal data. The protection of your personal data is taken very seriously by us. We observe the regulations in the German Data Protection Act as a matter of course. 

And we want you to know when we collect which data and how we use it. We have taken technical and organisational measures to ensure that the relevant data protection regulations are observed both by us and also by external service providers.

We draw your attention to the fact that there may be security issues when transferring data via the Internet. It is not possible to protect this data completely against unauthorised access by third parties.


Responsible entity for the website:


The responsible entity is the entity that collects, processes or uses personal data (e.g. names, email addresses, etc.).

The responsible entity for data processing as part of your visit to the websites


MAC Mode GmbH & Co KGaA
Industriestr. 2
93192 Wald/Roßbach

Phone: +49 (0) 9463 855-0
Fax: +49 (0) 9463 855-199


Responsible entity for your purchases in online shopping portals


If you purchase MAC-Jeans products via online shopping portals – e.g. via Amazon, eBay or Zalando – the responsible entity is the respective online shopping portal. The privacy policy and the legal notice for the respective portal are then valid.

MAC Mode receives the order data about your purchase from the respective platform via an encrypted Internet connection. In general, this data includes your names, your address and the ordered items.

Your data will be used to create a customer account for you and this will then be used to process your order. In this way, we ensure that you receive your order as quickly as possible.

Your emails

Your emails are forwarded to us without the use of additional encryption technologies. Personal data and confidential messages could possibly be read, falsified or deleted in transit by unauthorised persons.


Collection of personal data


Personal data is information about your identity. This includes e.g. information such as your name, address, telephone number or email address. It is not necessary for you to divulge personal information in order to use our website. However, we do require your names, address and other information in certain cases so that we can provide the desired services.

This also applies e.g. to the sending of information material and ordered goods or for providing answers to specific questions. Where this is necessary, we will inform you accordingly. In addition, we only store and process data that you provide to us voluntarily or which is made available automatically.

If you make use of the services offered, only the data that we require in order to provide our services will generally be collected. If we request additional information, this information is provided voluntarily. The processing of personal data is only carried out for the provision of the requested service and to safeguard our own legitimate business interests.


Purpose of the personal data


In general, we only use the personal data you make available to us to answer your enquiries, process your orders or to provide you with access to specific information or offers. In order to maintain customer relationships, it may also be necessary for us or a service provider commissioned by us to use this personal data to inform you about product offers that may be useful for your business activities or to conduct online surveys in order to better meet the needs and requirements of our customers.

Naturally, we respect your decision if you do not wish to allow us to use your personal data to support our customer relationships (especially for the purposes of direct marketing or market research activities). We will not sell or otherwise market your personal data to third parties.


Restricted use of personal data


We will only collect, process and use the personal data provided by you online for the purposes communicated to you. Your personal data will not be passed on to third parties without your express consent. 

The collection of personal data and its transfer to public institutions and authorities entitled to obtain such information only occurs within the framework of the applicable laws and insofar as we are obliged to do so by a court order. Our employees and the service providers commissioned by us are bound to secrecy and the observance of the regulations in the German Data Protection Act.




We collect and process your personal data (email address) if you have registered for our newsletter. You have given your consent by clicking on the “Subscribe” button and then clicking on the link in the confirmation email.

You can cancel your subscription to the newsletter at any time. There is a corresponding “unsubscribe” link at the end of every newsletter for this purpose.


Basket Reminder


If you have already placed merchandise in your shopping basket without triggering an order, we use your registered email address to remind you of the basket. This serves to protect legitimate interests (legal basis). We want to make sure that you are not terminating your order because of the online shop itself or due to a misunderstanding. The email you receive contains your data and a notice that you have the right to object if you no longer wish to use this service of ours.


Registration/contact form


If you register with us via the contact form, we collect the information that you enter in the relevant fields. We use this information to carry out a credit check, to provide the services or information you requested from us and to deliver support and advice about our product range and our promotions.


Guest accounts


A guest account is an account created using an abridged registration process so that your order can be quickly and securely processed. Your email address will automatically be used as the username. A password generated by us will be directly sent to this email address. Naturally, you can also use our guest account to enjoy all of the benefits offered by “My MAC” and use it there to view your order or amend your customer data for future orders.


Retention periods


Personal data that you have shared with us via our website is only saved until the purpose for which you entrusted us with this data has been fulfilled. Insofar as commercial and tax-related retention periods need to be observed, the retention period for certain data may be up to 10 years. 

If an online order has been placed, the IP address of the orderer at the time of the order will be additionally saved to ensure data security (i.e. to prevent abuse and for the purposes of prosecution), made anonymous and then saved and used separately for a period of one year.


Data collection


Your visit to our websites is logged. The following information is essentially collected: the IP address currently being used by your PC, the date and time, the type of browser and the operating system used by your PC and the pages viewed by you. It is generally not possible to link this data to a specific person and this is also not our intention. 

This data is only collected for the purposes of data protection and for optimising our Internet services. Any other evaluation of this data, except for statistical purposes in an anonymous form, is not carried out. Personal surf profiles or similar are also not created or processed.

Furthermore, personal data is only saved if you have provided it to us e.g. as part of the registration process, a survey, a competition, an online application or for the conclusion of a contract. You will be informed about the purposes for collecting the relevant data in the corresponding input and contact forms. Such data is transmitted in encrypted form via the internet.




What exactly are cookies?

Cookies are small pieces of information that are saved on your computer, tablet or mobile phone when you visit a website and are generally used to design websites effectively. Some cookies (session cookies) are automatically deleted when the browser is closed and others (permanent cookies or tracking cookies) are archived on the respective device until a certain expiry date or until the cache of your browser is cleared. They allow us to identify you as a repeat visitor of our website. Most Internet browsers accept cookies automatically. If you do not wish to accept cookies, you can do this by simply clicking on the settings for your browser.

You can find more detailed information about cookies at

b) What do we use cookies for?

We use cookies to:

• Guarantee a secure Internet environment 

• Check the performance of our website 

• Evaluate the type and form of use of our online services by our customers in order to be able to better design our services.

For example, we can recognise when a process is too complex and the user has cancelled the ongoing process for this reason. This knowledge can be used to make process steps simpler and more customer-oriented. This makes things more user friendly and comprehensible for our customers and also improves the online experience. 

We do not use our cookies to track your Internet activities away from the Mac Mode website.

c) What types of cookies are there? 

You can delete the cookies saved for our website. However, your individual data and content, including your cookie settings, will be lost and you will not be recognised as a returning visitor next time you visit our website. 

Type of cookie Purpose

Session cookies Deleted when the browser is closed. Used to track navigation on the website and the length of the visit. Save the content of your electronic shopping cart and your customer account information and keep you logged in while the session is active for the duration of your visit to the website.

Persistent cookies or tracking code Do not contain personal data. Track where a visit to the website originated, which search machine was used, which link was clicked and which search term was selected and pinpoints the location of the user at the time the website was accessed. Track the number of visits and the duration of the first, current and previous visit. These cookies only register visits to and are not active while visiting other websites. 

d) Do you consent to the use of our cookies?

We offer you some online features that are designed to make your visit to our website as pleasant as possible. However, these features only work with the help of cookies. If you want to continue to navigate through our website, you consent to the use of these cookies. You can withdraw your consent at any time.

e) Withdrawing your consent for the use of cookies

If you do not want us to recognise your computer, you can prevent cookies being saved to your hard drive by selecting the option “do not accept any cookies” in your browser settings. Please refer to the instructions provided by the manufacturer of your browser for an explanation of how this works in each individual case. 

However, please note that some “important” cookies are indispensable for unhindered navigation on our website and also for selecting, designing and saving your products. Furthermore, these cookies are only used by us to check the efficiency of the website and to monitor visitor frequency.


Google Analytics analysis software
(this information was made available by Google)  


This website uses Google (Universal) Analytics, a web analysis service provided by Google Inc. ( Google (Universal) Analytics uses methods that enable an analysis of the use of the website, such as so-called “cookies” (text files that are stored on your computer). The information generated about your use of this website is generally transferred to and stored on a Google server in the USA. If IP anonymisation is activated on this website, the IP address will be shortened within the member states of the European Union or signatories of the Treaty of the European Economic Area before it is transferred. Only in exceptional cases is the full IP address transferred to a Google server in the USA and then shortened. The anonymous IP address transferred by your browser during the use of Google Analytics is not combined with other data from Google. 

You can prevent the collection of the information generated by the cookie that is related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in that can be found under the following link: 

As an alternative to the browser plug-in, you can click on this link to prevent Google Analytics collecting data on this website in the future. An opt-out cookie will then be saved on your end device. Once you delete your cookies, you will need to click on this link again.


Google Analytics Remarketing


Our websites use retargeting technologies from Google. The supplier is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. This enables us to address visitors to our website with personalised and interest-related advertising in a targeted manner. The advertising is inserted using a cookie-based analysis of earlier usage and surfing behaviour. To our knowledge, no personal data is saved during this process. A cookie is saved during this process that collects anonymous data about the interests of the user and individually adapts the advertising to this information. These cookies are small text files that are saved to your computer or mobile end device.

You can permanently withdraw your consent for the use of cookies for retargeting by deactivating interest-related advertising by Google here:

Further information and the relevant data protection provisions can be found in Google’s privacy policy at


Purchasing from the online shop


Your personal data provided during the registration process and data about the type and frequency of your online orders is collected, saved and used by MAC and possibly by third parties that have a contractual relationship with MAC if this is necessary for the performance of the contract; such as those companies commissioned to deliver the goods or credit institutions who process the payments or above all those companies commissioned to provide customer services and also for the purposes of processing the order data.


Registration / credit check / notification to credit agencies


We transmit your information (name, address, and date of birth as applicable) for purposes of credit checks, for the acquisition of information to assess the risk of default based on mathematical methods utilizing address data, and for purposes of verifying your address (verification of deliverability) to infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden. The legal bases for such transmissions are found in Article 6, paragraph 1, letter b and Article 6, paragraph 1, letter f of the EU General Data Protection Regulation (“EU GDPR”). Information may be transmitted on the basis of these provisions only insofar as doing so is necessary to safeguard the legitimate interests of our company or third parties and where this does not override the data subject’s interests or fundamental rights and freedoms that require the protection of personal data. Detailed information on ICD within the meaning of Article 14 of the EU GDPR, i.e., information on the business purpose, on the purposes for storing data, on the data recipients, on the data subject’s right to obtain information, on the right to have information deleted or corrected, etc. can be found in the attachment or, respectively, at the following link:


Integration of third-party services and content


It is possible that third-party content, such as YouTube videos, map material from Google Maps, RSS feeds or graphics from other websites, are integrated into this website. This is always contingent upon the providers of this content (hereinafter referred to as “third-party providers”) detecting the user’s IP address. If the IP address is not provided, they cannot send the content to the browser of the relevant user. The IP address is thus necessary for displaying this content. We strive to only use content from those providers that solely use the IP address for the purpose of delivering the content. However, we have no control over whether the third-party providers save the IP addresses, e.g. for statistical purposes. If we become aware that this is the case then we will notify the user about it.


Children and Teenagers


Persons under the age of 18 should not provide us with any personal information without the consent of their parents or legal guardians. We do not request any personal data from children and young people, nor do we collect such information or pass it on to third parties.




All the information contained on this website was checked with the greatest care. However, we do not provide any guarantee that the contents of our own websites are correct, complete and up-to-date at all times.




We have implemented technical and organisational security measures to protect your personal data against loss, destruction, manipulation and unauthorised access. All of our employees and all third parties involved in the processing of the data are bound by the German Data Protection Act and obligated to handle personal data confidentially. 

In the event that personal data is collected and processed, this information will be transferred in encrypted form to prevent any abuse of the data by third parties. Our security measures are continuously revised in accordance with technological developments.


Information on the location of the web server (§13 Paragraph 1 TMG)


The data that we receive via our websites is processed on servers in Germany.


Changes to our privacy policy


We reserve the right to change our security and privacy measures if this is necessary due to technological developments. In these cases, we will also adapt the information in our privacy policy accordingly. Therefore, please refer to the currently valid version of our privacy policy.


Links to other websites


We occasionally link to websites operated by third parties. Although we carefully select these third parties, we cannot provide any guarantees or accept liability for the accuracy and completeness of the content and the data security of third party websites. This privacy policy is also not valid for linked websites operated by third parties. Therefore, please also refer to the relevant privacy policies provided on the websites operated by other providers.


Right to obtain information, right to delete/block information and right to withdraw consent (rights of the affected person) 


If you should have any questions about the collection and use of your personal data by MAC Mode, we would be pleased to provide you with information about the data saved about you at any time free of charge and without delay. We would also be happy to assist you if you want to have your data corrected, blocked or deleted or in the event of a complaint, request for information or if you have any general questions on the subject of data protection. In these cases, please write to Mac Mode GmbH & Co KGaA, Reference: Data Protection, Industriestr. 2, 93192 Wald/Roßbach or send an email to datenschutz[at] 


Information on the Data Protection Officers

Our external Data Protection Officer is: 

Dr. Marion Herrmann from Datenschutz Symbiose GmbH
Hundingstr. 10
95445 Bayreuth

Contact details:

Phone: +49 (0) 921 15011-26
Fax: +49 (0) 921 15011-27
Email: datenschutz[


Responsible data protection supervisory authority

Bavarian Data Protection Authority
Promenade 27 (Schloss)
91522 Ansbach

Contact details:

Phone: +49 (0) 981 53 1300
Fax: +49 (0) 981 53 98 1300



MAC Mode GmbH & Co KGaA

Wald / Roßbach,  12/03/2018


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