The wind in your hair, the sound of waves lapping at the shore, and the sun shining gently on your face. That feeling of everything suddenly being possible. Enjoying the drive in a future shaped by mutual respect and responsibility for our planet. Are you on board?
The MAC Jean’eration is not just a buzzword for us. We are the trouser specialists, and a company who asks itself the questions that drive young people today. How do we make the world a better place? The themes of HOPE, DIVERSITY and a BETTER FUTURE are a core part of our company philosophy. We know we can change the world together. And we take our responsibility to do so very seriously. We respect both people and nature, and walk our own path in this regard.
Human rights and humane working conditions are the highest priority for us. We are careful when it comes to resources, using on average 50% less water in comparison to the industry standard. Our cotton is 100% sustainably sourced. Our new beehives at the Wald/Roßbach outlet have already given us our first taste of honey.
We don’t just talk about values in our company reports – we live them. Authentically and transparently. The photo shoot for this campaign therefore did not cost a million euros. We captured the images during a road trip in the Jean’eration VW van from Regensburg to Ibiza.